Amazon v. Walmart: The Case of Take My Money
I wish I could say I was humble and modest about my purchases — I wish I could say that, but I can’t. YouGov recently published an article detailing Walmart‘s plans to acquire e-commerce site, Jet.com, essentially becoming the premier corporation in online shopping. With Walmart’s upcoming acquisition, one may ponder the fate of Amazon.
As Jet lists products at a lower cost than Amazon, it might draw in more customers. Maybe. According to results from YouGov’s recent study, Walmart appeals to a certain customer — one that is always on the lookout for a great deal and — more than likely — on a budget. I admit, I can be one of these customers. I don’t frequent the giant retail store as much as I used to, but it is handy to go to for your basic necessities like groceries and household items. For electronics and other items, I tend to go to a specialty store — or order from Amazon after reading a few dozen reviews.
As a loyal customer to Amazon, I tend to other my wants; whether the cost be high or low, there is a certain pleasure one gets from online shopping. From marketplace sellers to Amazon Prime, the deals vary and have a hand in what goes into your shopping cart. Some deals are too great to pass up (yes, I need that $4.99 Alanis Morissette album even though I can buy it at Walmart for $5.00) and online shopping has definitely made it more convenient. There is also a certain loyalty to the website; I would gladly endure the waiting while my package is delivered.
Convenience brings another point. With Walmart acquiring Jet.com, the number one retailer will have made it more convenient to shop online for a better deal than in-store, potentially defeating Amazon in sales. Why go to the store when it can be delivered to you? With some retailers offering shipment from store, it won’t be long until Walmart conquers all.
Read Paul Hiebert’s article on YouGov!