Art Seen Alliance: Revolutionizing the Entertainment Industry
The terms ‘festival’ and ‘event’ have an array of meanings to different people: Art Seen Alliance is a selfless collective working to recreate the definition of these words by producing events and festivals with more substance than just a party by enabling artists and fostering a culture of awareness. In addition to providing a plethora of services to different clients, Art Seen Alliance is prominent for creating events with a deeper essence than drunken debauchery, such as Art Outside in October and Appreciate Art Austin this month.
Appreciate Art Austin Festival II: Native Roots demonstrates its essence of social integrity by fostering a community of activism. Beyond showcasing incredibly talented musicians, artists, and vendors at its new home of the Scoot Inn on April 18th, AAA Fest will also be hosting a cancer relief art auction, as well as local farm-to-market food.
The Art Auction is to raise money for the Adrianna Mogollon Cancer Fund. Adrianna Mogollon is an uninsured 21-year old who was recently diagnosed with Sarcoma, a type of cancer that grows in the bones. This will be the third time that the people behind Appreciate Art Austin will be raising funds for that particular cause.
“Cancer, whether we acknowledge it or not, is an extremely prevalent issue in our society today,” said Peter Ratliff of Art Seen Alliance. “When you read a story like hers, it really hits close to home. The community is so willing to help in any way that they can; it’s been a very moving and emotional part of what I do.”
Although this is only the second installation of Appreciate Art Austin, the event is swiftly becoming notorious for creating the atmospheric, cultural experience of a festival in an intimate venue setting. Talent on the bill is just as impressive as the event’s community efforts, with the likes of psychedelic-dub producer Andreilien (Heyoka), sultry soundscape producer The Human Experience, live groove-funk band Mamafesta, Austin’s own favorite IDM producer Cactus Bath, and many more. Purchase tickets to AAA here!
“I would absolutely love to see more substance, diversity and culture within the live music scene here in Austin,” Peter said. “I think that things are definitely heading in the right direction, but it is an uphill battle. There is a reason that you don’t see more shows, events and gatherings like Appreciate Art Austin – it’s a ton of work, and it can get incredibly expensive. However, nothing great comes easy. We all truly believe and acknowledge this. It drives us to push the envelope and break down all of the perceived boundaries in this industry.”