Betabrand Makes A Shine With The DiscoLab Collection
Betabrand had been in the works since 2006 when one of Betabrand’s original business partners, Enrique Landa, found eight yards of “disconium” fabric similar to lamé prints. For several years, three pairs of disco pants were the only ones in existence until Landa found the source. Since then, Betabrand has added a DiscoLab collection that included several creations crowd-funded from the public, namely the black disco tuxedo, and pants. In the recent years, the DiscoLab collection has grown to include hoodies, dresses, track shorts, and the occasional accessory to its name. While the price is costly, it’s worth it to make a shine with disconium. As the company kept putting out more DiscoLab pieces, customers sent in photos from around the world of the creations. With the recently added option to purchase two yards of disconium fabric from the shop, buyers can now make their own creations and submit it to Betabrand to show off the different uses.
The future is beginning to look bright for Betabrand, who also plays host to various collections (Woodies, Sons of Britches, Karate Casual), and with the Think Tank, people can fund prototypes and vote to have the products become available. With Model Citizen, new users can snag a 10% off discount if they upload a photo of themselves with the logo, and those who own clothes can snap a pic for 20% off (both deals for only 24 hours). With various apparels and future products to shop from, Betabrand is gradually becoming a hit shop that will have everyone in something of their liking. Visit the shop here, and check out the DiscoLab creations put to use below.