Cash Cash Discuss Humble Beginnings and the Music Industry

From the beginning, Cash Cash started something unique. Incorporating pop music with an electronic feel, this group bridged the gap between radio hits and DJ sets. The group has a signature style of emotional vocals and catchy drops one can’t help but dance to. In the midst of a summer tour, we caught up with Alex, JP, and Sam at Spring Awakening Music Festival to hear what’s new and how they came to be who they are today.

Sensible Reason: How’s the festival so far?

JP: Great, we just got on site, grabbed some food, got the drinks coming.

SR: You’ve been on the pop charts for a while now. What can we expect from you playing the DJ Mag stage today?

JP: We bring the best of both worlds. We have a lot of big vocal records. Our tracks are super emotional to music, but we have a lot of energy to it so it works in these kinds of environments really well. We do a lot of festivals and they’re really good, the crowd is always singing back our songs. It’s not only about the music, it’s about the music and the vocals together.

SR: Not just all bangers, it’s a combination of everything. How did you guys get started in the first place?

JP: Well, Alex is my brother. So we go way way way way back, and I’ve known Frisch since elementary school.

SR: I’m sure you get asked this a million times, but where did the name Cash Cash come from?

JP: It’s a bit of a long story, but we’ve all been part of different groups that had many names. We had one name that we didn’t own the trademark to, so this rapper started to sue us and come after us so we had to change the name. We were trying to come up with a new name and we decided Cash Cash because everyone’s after our cash and we don’t even have any yet.

S: It had a ring to it.

JP: It had a little ring to it, and we kinda looked at each other and laughed and it just stuck.

SR: Have you been on tour since the last time I saw you [in March]?

All: Yep

SR: How’s life on the road? You’re still not done yet, the summer is just starting!

S: It’s non-stop travel. We play a few days a week and then back on the road.

SR: Do you feel like your creative juices are sort of sucked out of you by grinding so hard? Or are you inspired by the road?

S: A little bit of both. We definitely love to see the fans out there singing the songs. That keeps us motivated to hear them singing back to us, and it’s cool to see new places. We just got back from Southeast Asia which was amazing. It gets hard every once in a while but seeing the fans enjoying the music is huge.

JP: Plus we’ve got Red Bulls.

SR: This is the burning question of the weekend: You guys are pretty young but you’ve lived through the transition of sending music off to a journalist to release to your fans and now you can directly contact them via social media. Do you think music journalism has become obsolete?

S: It’s definitely changed. I don’t think so because people like to form their own opinions but they also like to cop other opinions that appear to be well-formed. So it’s a lot easier for someone to see a headline and be like “Yeah, I like that, that’s my stance.” So I think that journalists in that way are super important in framing the perception of an artist.

JP: To go in a different direction, I think what changes is the mystique of the artist. Back in the day, you didn’t know what John Lennon or Kurt Cobain ate for breakfast every morning or what his bedsheets looked like from an Instagram story. There is this loss of…the wall has been knocked down between artist and fan. Which is probably for better, because you can get to know that artist and you feel like you know them the way you feel like you know a TV star.

SR: Where do you guys find your music these days? The people you like are directly available to you as well.

JP: I think there’s nothing better than being in a random mall and listening to some stupid playlist at Forever 21 or wherever you are and being like “What is this song?” It’s new, someone must have cared about it to play it so you Shazam it, there’s that urgency. When the music finds you, it’s kinda cool. We go into clubs, which obviously is a great way to find new music, but…yeah.

A: Just listening, finding things through Twitter. Our friends are always sharing and releasing new music. Seeing what other people are listening to.

SR: What inspires you?

JP: Our own fans, to be honest, every night. That’s something that we get to experience every day that fuels it. We hear our crowd singing our songs and it’s a constant reminder to just do it again!

SR: Do you ever get stuck on an idea, or overthink an idea?

JP: Definitely.

A: Everything is overthought, but that’s just the nature of the beast, I guess. It needs to be perfect, so you’re going to overthink it. It’s right there.

SR: Are 3 heads better than 1? Do you ever clash on projects?

S: We’ve known each other for so long, so we’re kind of used to the whole bickering thing. We use it to our advantage.

Cash Cash

SR: So the criticism is a good thing. Besides travel, what’s the hardest thing about the music industry?

A: The interesting thing about the music industry vs other jobs is that in other jobs, say a doctor or lawyer, once you’re in your trade, that’s it and it becomes a routine. But as a musician you want to grow a little bit, you don’t just want to do the same thing every day.

SR: You’re constantly breaking your routine.

A: Exactly, you’ve got to go above and beyond the horizon. It’s more challenging creatively.

SR: Tell me about your latest single, “Finest Hour.” What inspired it? 

JP: It’s out now. It’s one of those songs that’s relatable because everyone has hit a rough patch in their life. Whether it’s not getting that job promotion or breaking up with somebody or losing somebody and maybe even losing control with your own emotions. So this song is kind of a reminder that it’s not a representation of who you are or how the rest of your life has to be, it’s just not your finest hour. It’s an inspirational song at the same time it’s one of those songs that gets you in the feels.

The DJ Mag stage lit up with the set put on by Cash Cash. Their high energy and emotional vocals had the crowd eating out of their hands. Listen to Cash Cash’s latest “Finest Hour” feat. Abir at the top of the page, and catch them on their summer tour, tickets here!

Ashley Cizek

Went to school at UW-Madison, graduating with a BA in psychology. I hula-hoop, I write, I enjoy sunlight.

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