DICE Launches In US To Eradicate Ticket Scalping
As many of us know one of the major drawbacks of live music events can be the acquisition of tickets. Ticket scalping is an epidemic that knows no borders. Now an innovative company from across the pond is addressing this unfortunately ubiquitous issue.
DICE, the live event ticketing and discovery platform which has powered tickets for some of the world’s biggest artists and has just launched in the U.S. after achieving a cult following in the U.K. DICE’s stateside arrival brings with it ambitious expansion plans and a bold mission to eradicate the nationwide problem of ticket scalping.
The British company, which uses innovative mobile technology to ensure tickets are anti-scalper, begins its U.S. rollout in New York and Los Angeles, with plans to land in Chicago, Miami, San Francisco, Austin and Atlanta. Out of the gates, DICE already has several exclusive U.S. venues confirmed, including Sound, The Lyric and Gold Diggers in Los Angeles, as well as Chelsea Music Hall, Alphaville and Kinfolk in New York City.
DICE utilizes a multi-pronged approach to stop scalping; mobile tickets locked to smartphones are hassle-free for fans but a nightmare for scalpers, refunds to sold out shows removes the need for secondary resale, and machine learning capabilities within the app monitor for (and ban) any user trying to cheat the system.
Shanna Jade, Head of Music North America at DICE adds: “A big problem in live entertainment is that fans can’t go to an event they don’t know about. Discover solves that by bringing fans a list of events curated just for them based on their music libraries & events they interact with on the platform. If an event is on DICE, it’s worth your time, and Discover means that the more you use DICE, the smarter its recommendations get. Right now, we’re focused on bringing the best of Los Angeles and New York’s thriving music and culture scenes onto DICE, as well as exploring other North American cities that are as passionate about going out as we are.”