Digital Games Are Being Purchased As Much As Physical Releases
I love gaming — so much, in fact I’ll be starting a gaming column soon! Our amazing friends at YouGov have provided an extensive piece that details consumerism for gamers. Many, many years ago as the Internet became more of a daily routine was the rise of online retailers. You could purchase goods from anywhere in the world and have it delivered to your front door. With the rise of digital retailers, music, movies and games are just a click away. Sorry for the cliché but it has truth to it — it’s become a staple in marketing a product. From iTunes to Amazon, a game is waiting to be downloaded onto your various electronic devices and it’s made gaming so much easier.
I’ve had the original PlayStation, PlayStation 2, Xbox 360, Wii, various handheld devices all in my grasp. With it came spending a fortune on video games — dragging myself to the nearest GameStop, the forgotten GameCrazy, and rental stores such as Blockbuster and Hollywood Videos — all to purchase a game. In today’s world, it’s hard to play catch up if you’re not playing the newest game right away. No more waiting until the store opens or attending midnight releases (trust me, those are the worst), you can download your new favorite game while you get a good sleep. As for me, while many are flocking to digital retailers to purchase AAA games I can’t be bothered — at least for those pricey games. If I’m spending a bit of cash, I’d like to have a physical copy on hand. On the other hand, the only time I bother with downloads is to try indie games, which at times can be amazing, or if a game I like is unavailable due to high demand.
With YouGov’s research, whether it be from a digital retailer or not, purchasing games occurred most during November through January, as most stores will offer great deals at this time of year. Trust me, I work in retail and this is a time when sales are high, deals are bountiful and paychecks are nice and fat. Of course, some games tend to sell quite well over this period — Fallout 4 being a favorite among the gaming community, bugs and all. We’re in April and I’m still hearing about this beast of a game. Of course, some titles fall short of sales due to timing such as Rise of the Tomb Raider, with Lara Croft going head to head with the previously mentioned gaming series. While that may bare bad tidings, it doesn’t — as the latest entry into the Tomb Raider franchise could only be attained for owners of the Xbox 360 and Xbox One, with a late 2016 release slot. I’ll wait until later this year to see how it compares on a PlayStation 4.
Speaking of sales, Sony, Microsoft and Steam (along with other retailers) tend to have flash sales, attributing to digital consumption. I’ve bought plenty of titles through Sony’s Flash sale where prices drop to 90% off. A bargain if you ask me. Whether it be digital or physical, a game can become a lot more to fans. From inspiring others to begin a journey of coding a game themselves to reviewing games professionally, video games will provide many laughter, tears, rage and heartfelt moments so go out and take hold of that controller or keyboard!
Read Paul Lundquist’s article over on YouGov!