The Electric Forest Fiasco Explained
If there is anything that will make a festival-goer sweat more than Rothbury, MI in July, it is the possibility that it may not be at Rothbury in July. According to Electric Forest‘s Facebook page, however, EF will happen again this year.
According to Rolling Stone, SFX is a revised business plan of Robert Sillerman, who wishes to connect regional concert promoters into a national network. This is exactly what made the Forest-dweller’s heart skip a beat. SFX attempted to buyout Madison House and Insomniac events, but came up empty handed when Insomniac declined and Madison House decided to merge with AEG. Now Sillerman has targeted Double JJ Ranch in an attempt to buy out EF’s current home. The court case determining Double JJ’s ownership has been adjourned until February 28th.
If the buyout were to succeed, then it is quite possible that there will not be an Electric Forest. However that does not mean that there won’t be a festival; it just won’t be Electric Forest. It is painting a car a different color, but this could be one pricey paint job.
It is possible that SFX will not even make it that far. According to Bloomberg and case Moreno v. SFX Entertainment Inc., 14-0880, U.S. District Court, Central District of California (Los Angeles), three men filed a law suit one week ago in a Federal Court against Sillerman and claimed that they were “frozen out” of their portion of the promised shares worth more than $100 million.
Concert mogul Sillerman sold SFX to Clear Chanel Communications back in 2000 for $4.4 billion which morphed into Live Nation, and then Live Nation Entertainment in 2009 after they hitched up with Ticketmaster. Now Sillerman wants to get back in the game, and the first at bat just happened to be Electric Forest.