elrow Launches 2019 NYC Residency with “El Bowsque Encantado” Its Biggest Indoor Winter Festival in North America
There is simply no experience quite like elrow. The incredibly immersive sensory experience is predicated on incredible showmanship, sizzling musical acts and relentless energy that cannot be matched. elrow’s last NYC endeavor, the “Rowmuda Triangle” was an expertly executed example of production at its best. Described as a party on a boat that got swallowed by a Kraken bringing the partygoers into a different dimension.
The underwater rave was one for the history books with all of Avant Gardner being transformed into a tempest of debauchery. Wild pirates were armed to the teeth with props of all sorts while partying sea creatures like dancing jellyfish and prancing seahorses filled every nook and cranny of the venue. Enough confetti to fill the seven seas flooded the dance floor and a relentless cavalcade of DJs made the entire event once in a lifetime experience.
For this winter fiesta the theme will be one of the first themes imagined by the elrow family, “El Bowsque Encantado.”
This theme embodies elrow’s madcap spirit of innovation wherein the crowd plays a central part of the show. Featuring theatrical and aerial performances plus colorful decors and costumes, “El Bowsque Encantado” will transport attendees into an otherworldly fantasy world where mysterious beasts lure them into mystical surroundings. elrow expands into 2 rooms, with over 10 hours of music, featuring more artists.
“We’ve enthusiastically extended the hours so that we can open at 7:30pm to welcome and entertain those who can’t stay with us all night. We also wanted to create a longer elrow experience for the NY fans and the guests traveling to this show from all over the world. It will be another sold-out elrow as we transform Avant Gardner into a massive 2-room fiesta, the biggest elrow indoor show to ever come to North America.”
– Michael Julian, elrow’s Special Advisor.
2018 has seen elrow broaden its worldwide domination, now taking place in over 80 cities on six continents. Since its 2016 debut in NYC, elrow has steadily expanded its footprint in the United States. This special winter edition follows three sold-out gatherings at New York’s Avant Gardner, their previous 10-hour open-air music extravaganza at Brooklyn Mirage, their Las Vegas Art of The Wild October weekend takeover at The Wynn, and their Art Basel debut last week in Miami.
The official lineup will be announced the week of January 15. Like all elrow events, the special winter edition is expected to sell-out before the headliners are revealed.