How to Promote a New Product or Service
There are many ways to promote your brand or product range successfully. The best marketing tactics will be determined by your target audience, business needs, and budget. To select the best option for your company, find out how to promote a new product or service.
Social Media Contests
Social media is easily one of the most powerful marketing tools available. Of course, if you want to maximize your reach, you must develop innovative posts that will capture the attention of your target market. If you are launching a new product or service, you should seriously consider hosting a contest, giveaway or sweepstake.
Online audiences love something for nothing and will be more likely to engage with your brand if they are likely to receive a return from their like, comment or share. So, provide customers with an exclusive opportunity to be the first people to receive an item or service for free. Not only will this boost your online engagement and reach, but it can also highlight your new product or service, increase your brand awareness and can drive considerable traffic to your website.
A Professional Brochure
Showcase a new product or service by creating a professional brochure, which you can send to business associates, clients, and prospective customers. Creating a stunning brochure that complements your brand doesn’t have to be expensive, either. Thanks to Adobe Spark, you can now create, download and print your own professional brochure design for free. It’s an affordable, effective way to tell your brand’s story while promoting your new products and/or services.
An Email Marketing Campaign
You might be surprised to learn that 82% of consumers will open emails sent directly from businesses. An email marketing campaign is, therefore, a reliable vehicle for promoting your new product range or services. You can create a stunning email that features news on your product launches, high-quality photos and links directing subscribers to your website to make a purchase. It is also possible to send exclusive deals or discount codes to encourage people to buy from your business.
An Instore Promotion
In-store promotions can provide people with a reason to enter your store and make a purchase. Provide customers with exclusive discounts or deals that are available in-store only, which will encourage footfall and boost your profit margin. Don’t forget to advertise the promotional deals across the store’s exterior to encourage passers-by to come in. The in-store deals can create a sense of urgency, as customers will know time is limited, so they will be more likely to invest in your new products and services.
Promote Customer Reviews
Allow the quality of the product to speak for itself by promoting your customer reviews on your website, across social media, and within your email marketing campaigns. Also, encourage customers to write a review by providing them with an upgrade or free preview before launch. People will be more likely to buy a product or service if there are many glowing, impartial reviews from past customers.