New iPads Bring a Change for Apple
Last week Apple revealed its two latest tablets: the iPad Air 2 and the iPad mini 3. With these two recent editions, Apple now offers five variants of the iPad to customers. Last month Apple released two mobile devices: the iPhone 6 and iPhone 6 Plus, which now puts the number of Apple mobile devices available for purchase at four. So what is the significance of these numbers? The release of this generation marks a change for Apple; no longer is Apple announcing a new product and stating it is the latest and greatest device that every Apple customer needs. Instead, Apple is unsure of what the customer wants and is creating a lineup of products hoping that giving the consumer a choice will keep them enticed. When Steve Jobs announced the iPhone in 2007 he knew the iPhone would revolutionize the mobile platform and for that reason everyone should want one. This product was not perfect. So, one year later he came forward with a new and better model that introduced groundbreaking capabilities such as fast mobile data and GPS. Every demonstration of the new device showed the inferiority of the old. The iPhone 3G was touted as “the first phone to beat the iPhone.” Apple had a new, better product and they wanted everyone to upgrade. The new iPhone was not just another option, it was necessity. This new generation of “iDevices” is not being advertised in the same manner. The new is not a replacement for the old, it is simply a potential alternative. Apple is done telling consumers what they need, they are now asking.
Steve Jobs ushered a cult following because he thought of what the consumer needed and would not stop innovating until he delivered. He knew the phones he was building were what consumers wanted and his confidence helped grow a dominant corporation. Apple has lost the confidence that Steve Jobs once exemplified. Apple is unsure of what consumers want and as a remedy is now offering a wide array of products hoping that one will have the specifications and cost that a consumers desires. Apple products were simple and worked, that was the appeal. Problem: I need to make phone calls. Answer: iPhone. The Apple formula is a bit more involved now and requires thought, contemplation, and consideration. The simplicity is gone and has been replaced by complexity as well as complication. Apple is no longer an industry leader, they are merely a market competitor. Are the new iPads really a big step above the old or are they just an upgrade? The missteps of Apple have caused Android to become the top smartphone platform in a market that Apple created. If Apple does not regain its grasp on the desire of the consumer they will soon be mentioned among peers such as Compaq and Netscape.