From the Outside: Sriracha Heats Up the EDM World – August 30th
Pardon the punny title—I was just excited to learn that Sriracha, the delicious red sauce with a rooster on the bottle, is having its very own festival this year: the Electronic Sriracha Festival. Dancing and hot sauce in quantities that will make your eyes bleed, together at last!
All joking aside, the Electronic Sriracha Festival honestly sounds like the best thing ever. Possibly the first festival to ever combine EDM and a food product, the ESF takes place on August 30th in San Jose, California. I won’t be there, but you can be sure I’ll be checking up on it online to make sure it all goes well—because if it does, that could set a precedent for more wacky pairings of this kind, and that’s something I would love.
The festival is slated to take up two city blocks, feature three stages of electronic music with 24 sets of live music throughout the day, four bars, and 120 dishes involving Sriracha. That’s relatively small considering the massive festivals we’re usually talking about, but I’m cool with that. Big festivals are probably great (I’ve never been to one), but the option of a low-key experience that doesn’t take several days or hundreds of dollars is important too. Short and super-affordable, this festival seems like a great way for newcomers, like myself, to set foot in the EDM scene.
Let’s face it: even without time and money issues, electronic music festivals can be daunting. Although I haven’t been to a festival yet, just going to big shows can feel a little intimidating sometimes. I’m rarely dressed like the other people there, I probably don’t know the entire set list, and I almost certainly don’t have a large circle of friends with me. Those things don’t stop me from having a good time, but if they were magnified into festival size, it might be a little overwhelming. People in the EDM scene can be extremely friendly and welcoming, and yet leave you very conscious of your outsider status when they start name-dropping artists or reminiscing about can’t-miss festivals that you’ve never been to. If you don’t live an EDM-centric life, will you forever be coming to the scene “from the outside”? I don’t know yet, but it seems like the fact that EDM is just one fun hobby among many for me sets me apart from a lot of fans.
That’s part of why I’m so stoked about the Electronic Srirarcha Festival, even though I won’t be there. EDM isn’t really a niche thing anymore—it’s in advertisements and pop music, for God’s sake. It’s time to start bringing the great music and good vibes associated with the typical electronic music festival into unexpected places, giving an accessible way for casual fans to experience the EDM fun. Plus, I don’t really like foodie culture on its own, but when it’s combined with a dance party, what could have been a celebration of gluttony and overindulgence becomes a lovely pairing of good food and a great workout.
So, strange as it may sound, the Electronic Sriracha Festival doesn’t really seem weird to me at all. Food, drinks, music, and dancing will always go well together. The only question left is: what is everyone going to wear to the ESF? All red, in case of an accidental hot sauce dousing? A sweet Srirarcha logo T-shirt (perhaps modified with scissors to bare some skin)? If you’re going, or you know someone who is, let me know—I want to hear all the hot and spicy details.