Ruckazoid’s “Money”: Old School Meets New Media in Text Message Release
“Everything you are about to hear is performed by scratching and manipulating sounds on a turntable.”
So begins Ruckazoid’s latest single, “Money,” a track that goes deep and pulls you swiftly into a soundscape filled with the producer’s mighty skills. The latest track released from DJ Shadow’s Liquid Amber imprint, “Money” is from Ruckazoid’s 3-single EP, Scratchgod 1. Ruckazoid is a master of turntablism, and the EP showcases this. The most awesome thing about “Money,” besides the fact that it’s an amazing track, is that it was recorded live, and it highlights the artist’s incredible skill in sampling, mixing, looping, and scratching. The track itself is a rich, seamless blend of thudding bass, deep vocals, and hip-hop bounce.
The always innovative DJ Shadow released the track via text message. After getting over the sheer awesomeness of getting this song hand-delivered to my phone, I started thinking about the means of delivery. One of Ruckazoid’s stated goals is to bring awareness to the process of creating and listening to electronic music in an age “where technology is leading us, as opposed to us leading technology.” What does it mean that a track created with old-school scratching and produced live comes via that most addictive of all technologies, the smartphone? The delivery–and the track itself–brought me into awareness of how we constantly interact with our technologies, both old and new. Ruckazoid and Liquid Amber are using a new format to deliver an innovative, groundbreaking song made through old-school methods. It’s just the kind of thing we could use more of. Download the highest quality version of the track at here.