THUMP AND SMIRNOFF SOUND COLLECTIVE PREMIERE ELECTRIC, A NEW MUSIC DOCUMENTARY THAT FOLLOWS ONE TRACK’S REMIX JOURNEY AROUND THE GLOBE – NOW ON THUMP
BROOKLYN, NY (December 3rd, 2015) – Today, THUMP and Smirnoff Sound Collective debut Electric, an original documentary tracing the evolution of Kiesza and Djemba Djemba’s hit “Give It To The Moment” as it was remixed across the globe by five artists: Toy Selectah of Mexico, Nozinja of South Africa, Laura Jones of the UK, Kosmo Kat of Japan and Cassianof Australia.
The five artists selected to remix the track in Electric all represent distinct genres within electronic music and embody Smirnoff’s belief that music is a universal language that unites people, no matter who you are or where you’re from.
Watch Electric exclusively at THUMP: https://thump.vice.com/en_us/
In Johannesburg, Nozinja turns the track into a frenetic Shangaan Electro anthem; while, in Tokyo, Kosmo Kat dials up the anime influences already present in the track. Whether it’s Laura Jones’s transformation of “Give It To The Moment” into a quintessential UK deep house banger or Toy Selectah’s incorporation of elements of digital cumbia, each version is imbued with and indebted to its respective origin.
Recognizing how the power of music can bring different cultures and communities together, Smirnoff Sound Collective partnered with Kiesza and Djemba Djemba to make the chart-topping song “Give It To The Moment,” which played as the backdrop for the brand’s #WhatWeBring movement. Created in collaboration with VICE’s in-house agency, VIRTUE Worldwide, the resulting documentary provides a rare look at how some of today’s most creative and diverse artists brought the influence of their unique environments and cultures to create a diverse but unified collection of tracks.
Read more about Electric here: https://thump.vice.com/
To celebrate the release of Electric, THUMP and Smirnoff Sound Collective hosted a very special screening launch party for the film at Verboten in New York City on December 2nd. Featuring sets by Nozinja, Cassian and Laura Jones, the show was a celebration of Electric and the music that unites each artist involved. Photos from the show can be found below.