TomorrowWorld is Coming to the US and They’re Hiring!
Important Update 3/20/2013— TomorrowWorld has just released a YouTube video disclosing the exact location of the festival as well as dates for purchasing tickets. The festival will be held in Chattahoochee Hills in Georgia. To purchase tickets, you must register in advance starting now. Registration requires that you are at least 21 years of age and give your home address and email. After that, “Global Journey” ticket sales begin April 24 at 11am, then USA ticket sales will be April 27 at 11am, and finally Worldwide ticket sales will be held on May 4 at 11am. Official lineup announcement will be in April and will be available here.
For updated information as of April 29 is available here.
Watch the full YouTube video here:
If you live under a rock, then you probably haven’t heard that one of the biggest and most innovative festivals is coming at the end of September to an unknown location. Tomorrowland has been around since 2005 but it wasn’t really on any Americans’ radars until last summer. What makes Tomorrowland really unique is that once you enter the festival you are in a totally new world that is unlike anything you’ve ever seen.
Tomorrowland is organized by ID&T Enterprise and since 2005 has called Belgium its home. Originally, the festival was a 1 day festival. In 2007, Tomorrowland expanded to 2 days. With each year, the lineup became bigger and bigger until 2011 when they busted out to 3 days and featured major headliners like Swedish House Mafia, Nervo, Carl Cox, Avicii, and many more. People abroad noticed and ID&T didn’t miss this opportunity to continue expanding. In 2012, the festival held 2 separate ticket days: 1 for Belgians and 1 for the rest of us. Needless to say, once the tickets opened up to the world, they were sold out in less than 45 minutes. Foreigners were not to feel left out, however. Tomorrowland established airline flights with Brussels Airlines where there was live music on the planes. Just make sure you keep your seatbelt fastened and in the upright position! Check out this video to see just how cool it was:
This year’s Tomorrowland festival will be held from July 26-29. In the anticipation of yet another amazing lineup, on February 16, 2013 all tickets sold out in a record 35 minutes. Although exact numbers weren’t announced, I would guess they sold close to a quarter of a million tickets. In about 30 minutes. Unbelievable The lineup has yet to be announced and their official page pretty much tells you nothing except for the cheesy intro video and redirecting you to their Facebook, Twitter, and YouTube accounts. If you want to follow updates for the Tomorrowland festival, you’re bound to following their Facebook and Twitter pages, where they’ve dribbled out information little by little, but no big headliner announcements or anything like that.
Until, of course, they announced TomorrowWorld. Just two days after selling out the entire festival, Tomorrowland posted a dramatic YouTube video to Twitter stating that on September 27-29 there will be a TomorrowWorld. What I find interesting is the specific spread of this festival to the US is happening one year after the spread of Sensation (a 1 night indoor festiva), to the US. Sensation is originally from the Netherlands (you know, that other small country next to Belgium that has also been extremely influential to the world’s EDM scene) and is exceedingly popular with Americans. In fact, I attended Sensation in Belgium and I would say 90% of attendees were American study abroad students. It wasn’t my cup of tea (I missed the point of paying to hang out with thousands of Americans in Belgium when I can do that in NY), but it obviously make sense that they would bring the event to New York.
After doing a little research (thank you, Wikipedia), I discovered that, in fact, Tomorrowland and Sensation are both run by ID&T. It blows my mind that I’ve never heard of this Enterprise which is quickly taking over the EDM festival scene before our eyes (Sensation is now in 20 countries!). Looking back, I should have known. The cheesy videos they played at Sensation were oddly similar to the ones on the Tomorrowland YouTube channel. For both festivals, the production quality is high (staging, lighting, etc.), they’re based in the EU, and they are exclusively EDM festivals. In retrospect, it seems like a no-brainer that they are connected.
Anyway, as it turns out, ID&T has a pretty cool website. They advertise on their site that they manage Sensation, but Tomorrowland/World seems to be remiss. Funny. However, they do seem cool with announcing that they manage “Mysteryland.” If you’re saying to yourself, “Wtf is Mysteryland?” Well, I have the answer. Mysteryland is the oldest dance festival in the Netherlands (as I mentioned, Belgium and the Netherlands are major influencers in the modern EDM scene, so that’s kind of a big deal) and was started ten years ago back in 1993 (I was still in diapers then!). Mysteryland is much smaller than Tomorrowland, with less than 100,000 attendees, which actually really intrigues me– it could be a really cool festival with half the madness of the crowds. Mysteryland just had a festival in Chile from Dec. 14-16 and has one coming up in Holland on August 24 (I don’t see tickets online, I believe they’re not on sale yet).
Anyway, as I mentioned, ID&T has a website and though they make no mention of Tomorrowland, they do mention Mysteryland and Sensation. Click on the “Company” tab and then you’ll see they have a “Jobs” section right there. So, what kind of job can you get with the EDM giant of the world? How about “Production Manager Mysteryland USA” or “Operations Manager USA”? I clicked on the Productions Manager one just to see what the job description was (hey, you never know) and wouldn’t you know right there in the first line one there is “Tomorrowland.” It’s no mystery (no pun intended) that ID&T has offices in Brooklyn, so there have already been a lot of rumors in the music blogging world that TomorrowWorld will be in the US, but ID&T has offices around the world (as I mentioned, Sensation is in 20 countries), so that’s all just speculation. However, why would ID&T only be looking for Operations Managers and Production Managers in the US if they were contemplating placing the festival anywhere else in the world, like Brazil or Australia? It’s pretty obvious that TomorrowWorld will be hitting the US at the end of this September!
So, my long winded ramblings have come to a major final conclusion. Back in December, Sensible Reason posted a Wish List for the holidays. My specific wish was that I could fly on one of the Tomorrowland rave planes and arrive ready to rage at Tomorrowland 2013. Obviously, Tomorrowland heard my cry and decided it was time to come to America. Which is why they are hiring Production and Operations Managers for their offices in Brooklyn. While I can’t speculate exactly where the festival will be for certain (there’s a lot of land out there after all and I couldn’t tell you where there would be enough open space for a quarter of a million people– making it the largest electronic music festival in the US), but if their offices are in NYC I’m going to guess East Coast. Which would make sense because that’s where I live and they’re totally just trying to accommodate me, right? Serious rumors are that TomorrowWorld will take the location that was where CounterPoint was at a farm outside of Atlanta. So get your wallets ready East Coasters and stay posted for details on tickets– TomorrowWorld is a festival you will definitely NOT want to miss out on!
The day after this post was released, ID&T has removed the 2 job postings from their site. I suppose they found who they were looking for.