TOTD: Aiden Grimshaw – “Giving It Up”
Aiden Grimshaw captured my heart in 2013 when Dannii Minogue alerted me of his Aiden EP. The album was chock-full of interesting electropop tunes that seemed to never have left my playlists. Several songs tied him to the electropop scene, alas part of Minogue’s everlasting influence as she mentored him throughout his time on X Factor. Cut to now, the former X Factor contestant is releasing new music for the first time in two years! “Virtually Married” was teased with a hashtag before premiering alongside a dreamy remix of it, and although both have caught my attention, it’s Aiden’s new song, “Giving It Up” that has me truly infatuated with the artist.
With MEMEB overseeing the production on the first and second release, Aiden seems to have found his niche. The minimalist electro tune sees the singer questioning his love on when they stopped loving him, even commenting on the belief he thought they were heading in the right direction. Despite romance wilting, there’s a slight remainder of hope when Aiden uses the timeless phrase “as one door shuts, another opens.”
Though he took two years away from music, Aiden Grimshaw has returned with haunting synth tunes that have listeners bopping along to it.