TOTD: Telegram – “Taffy Come Home”
Our track of the day features a well-crafted music video that might as well have come straight from the early ‘80s. Not only is “Taffy Come Home” a step back in time, the sound is equal parts glam and rock. London foursome, Telegram, have found their niche in producing an earworm. As for the music video, it is a delightful effort from founding member of The Jesus & Mary Chain, Douglas Hart. Not only is Hart capable of inducing a visual throwback to earlier works a la The Cure and Roxy Music, Telegram seems to coexist in an obvious time loop that propels the band forward while retaining a familiar sound rock lovers are accustomed to.
The music video sees the four placed onto the numerical dials of a rotary phone – a retro throwback indeed. Matt Saunders is then seen singing into the phone along with Matt Wood, Oli Paget Moon and Jordan Cook providing backing vocals, singing the titular lyrics. For the visual treatment of the song, Saunders noted Douglas being their first choice – who wouldn’t after seeing his craftsmanship for the Pet Shop Boys and Manic Street Preachers? Selecting Hart for director came as an easy choice as Saunders appreciated the former’s aesthetic and vintage style.
In a guest column for Q Magazine, Saunders described what it was like filming the video for “Taffy Come Home,” using the surrounding area of The Lightship 95 as the basis for their music video with Hart taking shots of the band inside his van. For the “punk” nature Telegram evokes, some of the filming avoided dockland wardens who might have shut down production. All in a day’s work to produce a solid video.
“Taffy Come Home” is taken from Telegram’s debut album, Operator, soon to be out March 18th via Red Eye.