Track of the Day: GGOOLLDD – “Gold”
In the past few months, an electro-synth indie group from Wisconsin has been getting a lot of attention in their hometown of Milwaukee. With its immense and extremely diverse music scene, Milwaukee is the perfect breeding ground for a band destined to play sold out shows. However, the city has an unfortunately special way of holding onto talent and never letting go. It’s almost as if there are so many bands to choose from, that some just get lost in the shuffle. GGOOLLDD (simply pronounced “gold”) is on a mission to get out, and they’re making huge strides since the release of their debut EP, $tandard$. They won Song of the Year 2014 at the 88Nine RadioMilwaukee Music Awards for their song “Bling Ring,” recently signed to Gloss Records for their latest single “Boyz,” and just released the single’s music video the other day. But today’s track of the day is the one that truly helped this writer to discover GGOOLLDD, and it’s called “Gold.”
One of those songs whose melody gets stuck in your head and embeds itself into your entire being, “Gold” makes it impossible not to dance. Paired with simple and clear lyrics, the track sings an anthem suggestive of a small town band trying to make it big, finally seeing the light at the end of the tunnel. “Gold” has a seamless ebb and flow to it, combining a strong start with smooth breakdowns and an unforgettable climax. Check it out!