UNSIGNED: Artist Spotlight – JayLap
By the time people are in their early twenties, most are still trying to decide what their career will be. For Jordan Lapping, aka JayLap, that decision came easy. The 23 year old rapper/producer from Minneapolis set out on his path before coming out of high school. Nearly 6 years later he has independently put together his first album, Klouds which dropped on February 3rd.
From making his first recording with an internal microphone on his parent’s computer to collaborating with friends over the years, it finally came time to put everything he learned towards a solo project. Taking no short cuts JayLap produced each beat himself and only has one guest featured, talented in his own right, Create. The resulting ten tracks come together to make a very well rounded album with fresh honest lyrics, radio worthy hooks and certifiable trunk banging beats.
One of his goals with Klouds was to give the listener an insight into the story his life. As JayLap told me, “[he’s] always been influenced by artists that allow [him] to feel true emotion, and that’s what [he] was really going for with this project,” and in that regard he was more than successful. From “Don’t Cry“, a homage to his parents and their struggle with his musical focus, to “Rise Up“, an inspirational track about overcoming negativity and following your dreams, there’s plenty of thought provoking lyricism. Even the smoking anthem “Leagalize”, a cautionary tale with societal call for a change in drug policy, and the feel good party track “Throwed Up” are littered with messages that speak with a maturity well beyond his years.
But the underlying theme throughout seems to be JayLap’s internal struggle. Between having confidence in his abilities and the long difficult path to success he feels capable of achieving, the question that arises is one anybody can relate to. Is my path the right one? The conclusion drawn is that to find out you have to continue on to that path’s end. While others his age are finishing college, he continues to grind away having no false notions about what kind of dedication it takes to make a living in this business. The final track “Til Death” makes it clear that despite a hard road with no guarantees, he’s ready to put in the work for however long it takes.
As for what’s next JayLap had this to say: “I’m really just trying to find my sound. I’m on a small tour now spreading my music across the Midwest region, and honing my skills on stage…Bottom line is that this is just the beginning.”. If Klouds is a premonition of things to come then the future is certainly bright and JayLap won’t be unsigned for long.