We Need More Women in Music, and Phutureprimitive Wants to Help Make It Happen
When it comes to live music, I’m generally down to see anything — electronic, punk, classic rock, even the occasional country act. To me, music is more than entertainment, it’s a means of expressing oneself, a chance to let go and get out of your head for a few hours.
Generally, I make it to 2 or 3 shows a month; this is not an easy feat when you’ve spent the last year in grad school, mind you. But for as many shows as I’ve seen in 2014, and that’s including Mysteryland USA, I can count the number of female performers on one hand. In fact, I remember photographing a punk show back in January and being genuinely surprised, and excited, to see not one, but two badass ladies on stage that night.
I could go on about how big-name musical acts have always been dominated by men, and what it has meant for society over the years, but frankly I only have one point to make: we need more women in music, especially in the hyper-masculine EDM scene.
Sure there’s Jahan and Yasmine Yousaf of Krewella, and Miriam and Olivia Nervo of Nervo, but other then that, only hardcore electronic music fans can name other (amazing) female producers. Hell, I was chatting with a friend the other day who said, “Ellie Goulding is amazing behind the decks.” Those seven words sent me on a 15-minute rant about the difference between what Ellie Goulding (who I love, for the record) and someone like Zedd actually does.
Thankfully though, I am not alone in my desire to see more women on stage during electronic music shows. “I want to see more women have platforms, stages, and celebrations for their art and expressions,” says Caeli La, the ritual dancer at Phutureprimitive shows.
That desire to see more women up on stage led La and Rain from Phutureprimitive to launch a Kickstarter campaign to fund a new custom mapped stage production for their upcoming fall/winter tour. The already funded project is now looking to hit its reach goal of $16,000 so a higher end projector can be purchased for the tour. The fully funded Kickstarter campaign means La’s talent will have the chance to be accompanied by dancer-generated visuals created in real-time every performance.
With La front and center during every show, she hopes to inspire female fans in the audience. “My hope is that by creating a mind-blowing EDM show that features a female performer as an integral part of the production, it will open doors for more women to show up in their communities’ shows and festivals more powerfully. To put themselves out there in a bigger way, embodying the empowered feminine in a way that inspires respect, love, and awe.”
While Phutureprimitive is forging a path with their new live show, there is still a lot of work to be done in regard to getting more women involved in EDM. Dancers add real-life visuals to shows, but aren’t the names on tickets and Facebook events bringing people in. Do yourself a favor and check out some underrated female DJs like Gina Turner, Tokimonsta, and Nifra, along with supporting big-name favorites like Nervo and Krewella. The more we support the ladies of electronic music, the greater chance we have of seeing them headline major festivals, as well as giving our favorite male DJs a run for their money.